REVERSE ENGINEERING GROWTH
A 12-week program for owners with a running business · 15 seats

Find out what’s actually holding your business back. Then fix it.

We start with the goal you want, then work backward through all nine areas of your business to show you what each one needs to be doing to achieve it. Led by Rossie Cortes and Tiffany Curtis. You work in a group of three, and every week you leave with tasks and decisions for your own business.

Apply now — six minutes

Six minutes, and you get your answer right away.

Tiffany Curtis and Rossie Cortes

Tiffany Curtis and Rossie Cortes

Who this is for

Before anything else, is this the right room for you?

This is for you if

  • Your business is running. You’ve done deals or served paying clients, and you want to grow it.
  • You’re willing to do the work each week. Nothing is done for you.
  • You can make decisions about your business, or you share them with a partner who’s on board.
  • You’re open to using AI where it saves you real hours.

This isn’t for you if

  • You haven’t done your first deal yet. The application will tell you honestly, and there’s a program coming for that stage.
  • You want a library of videos to watch on your own time.
  • You want someone to build the business for you.
  • You’d rather keep collecting strategies than commit to one.

If the second list sounds like you, it’s better to know now than in Week 3.

If the first list sounds like you, the application takes six minutes.

Apply now

The real problem is knowing which area

Every business has nine areas, and they depend on each other.

Your market determines your offer. Your offer determines your message. Your message determines how you get leads. Leads feed sales. Sales feed delivery. Delivery needs a team. The team needs systems. And all of it shows up in the money.

  1. Market and customerWho actually buys, and why.
  2. Offer and unit economicsWhat you sell, at what price, at what margin.
  3. Brand and messageWhat you promise and how you prove it.
  4. DemandHow business comes in, week after week.
  5. Sales and follow-upWhat happens between interest and a signature.
  6. Delivery and operationsHow the work gets done without you in the middle.
  7. Team and delegationWho does what, and what comes off your plate.
  8. Technology and AIFewer tools, and the busywork automated.
  9. MoneyWhere every layer above finally shows up.

Growth stalls when you work on an area whose input is broken. You spend more on marketing when the offer doesn’t hold up. You hire when there’s no delivery system to hand off. You buy software when the pipeline has no stages. All of that is hard work, and all of it feels productive.

After twenty-plus years of doing this, I can tell you that a business is rarely broken everywhere. It’s usually one or two things, and they cause problems everywhere else. Find them. Fix them. The rest starts moving.

That’s what we do here.

What happens in twelve weeks

It starts before Week 1, and it ends with a plan in your hands.

Before Week 1

Your private diagnostic. You, Rossie, and Tiffany. We start with your goal: what you want to achieve and why. Then we reverse engineer it, working out what each area of your business needs to be doing to achieve that goal. That produces your scorecard: a clear grade of where your business stands today against where it needs to be.

Weeks 1 through 9

One area per week. Each week takes one area from your scorecard in depth. We show you what that area needs to look like to support your goal, and you work out what it will take to close your own gap. Every week comes with tasks to complete and decisions to make about your own business.

Week 10

Your strategic plan. We work through everything with you and turn it into the plan: what you are going to do, and when.

Week 11

The group review. You present your full plan, and the room tests it.

Week 12

Your private review. We work through everything with you and turn it into your strategic plan: what you are going to do, and when. Then we review and critique it together so it is polished and realistic, and you finish with a final, vetted plan and an outline of your first 90 days.

Every week, two meetings

Sixty minutes

Your group of three

You and two business owners with complementary goals or complementary businesses. Because the room is three people and not thirty, that’s roughly twenty minutes of direct attention on your business every week. It’s the reason we stop at fifteen.

90 minutes

The Roundtable

All fifteen founders. We teach the week’s area, share wins, work through one founder’s real problem live, and each group says out loud what it’s building that week.

That’s the whole format. If it fits how you work, apply.

Apply now

Where you are now, and where you’ll be

Same business. Different machine.

Right now

Your business is running, but the effort isn’t converting the way it should. Several things are half-built. Too many ideas compete for the same hours. You don’t have a clear answer to “what’s holding this back,” and you don’t have a clear answer to “what do I do first.”

When this is over

You will have nine working systems in your business, built by you with us working alongside you to make sure each one is right. You will know exactly where your business stands against your goal and what has to change in each of the nine areas. And you will have a vetted plan telling you what to do and when, starting with your first 90 days.

We won’t promise what that’s worth in revenue. We will promise you’ll stop guessing about what to do next.

How it starts, and how you’re protected

The program begins with a private session. Then you decide.

Once you’re accepted, you secure your seat and we schedule your private diagnostic session. That session is the beginning of the program.

Your diagnostic session is the time you confirm this is a good fit for you

After it, you have forty-eight hours to decide if you want to continue. If you don’t, you get a full refund within five business days. You keep everything from the session: your scorecard, the business you chose, and the problem we identified.

This works both ways. If Rossie and Tiffany don’t believe they can help your business, they’ll tell you and refund you themselves.

Once Week 1 starts, your seat is committed. If a real life event comes up, your seat moves to the next cohort.

Nothing is locked in until after your first session.

Apply now

What this is, plainly

We do not do the work for you.

We do not implement anything in your business. This is a program, not an agency.

What you get is the thinking: what each area of your business needs to be doing to reach your goal, where yours falls short, and what to do about it. The decisions are yours and the weekly work is yours, and we build the plan together. That is why the plan is genuinely yours at the end.

If a particular area needs specialist hands, we can point you toward people who do that work. That is a referral, not part of the program.

Week by week

Something gets built every week.

  1. Your Market and CustomerWho buys from you and why, based on the deals you’ve already done. You’ll have a clear customer profile and positioning.
  2. Your Offer and the MathWhat you sell, at what price, at what margin, with the numbers worked backward from your goal. You’ll have an offer sheet with the math done.
  3. Your Brand and MessageWhat you promise, how you prove it, and the exact words. You’ll have your message map.
  4. Getting LeadsOne main way of bringing in business, running every week with real numbers. You’ll have the plan in motion.
  5. Sales and Follow-UpPipeline stages and a follow-up schedule, set up in your CRM. You’ll have a working pipeline.
  6. Delivery and OperationsHow the work gets done without you in the middle of everything. You’ll have your core process written down.
  7. Team and DelegationWhat only you should do, and what comes off your plate first. You’ll have a delegation plan and a scope for your first hire or contractor.
  8. Technology and AIFewer tools, and the busywork automated. You’ll have your stack mapped and two automations running.
  9. MoneyCash flow, margins, compliance basics, and a dashboard you’ll actually look at. You’ll have the dashboard and your targets.
  10. Your Strategic Plan
  11. Group Review
  12. Your Private Review

Who’s in the room with you

The two people you’ll be working with.

Strategy · Marketing · Growth · Technology

Rossie Cortes

Rossie brings more than twenty years of executive, entrepreneurial, and consulting experience, including building and selling businesses and helping hundreds of business owners and organizations solve growth challenges.

Her strength is seeing what owners often cannot see from inside their own company: the patterns, gaps, bottlenecks, and disconnected decisions keeping the business from moving forward. She helps owners cut through the noise, identify what is actually holding the business back, and determine what needs to happen next and in what order.

She does not simply give advice. She helps owners think more strategically, make better decisions, and build a business designed around where they ultimately want to go.

Operations · Compliance · Planning · Project management

Tiffany Curtis

Tiffany is an entrepreneur, operations and project management professional, property management coach, and co-host of Epic Adventure Retreats. She spent more than a decade in property management and Section 42 housing compliance, and she owned and operated a successful adventure tour company in Southern Utah. Tiffany is known for building strong relationships, creating clear communication, and turning big-picture ideas into organized, actionable plans. In this program she covers operations, compliance, planning, and project management, and she brings a practical understanding of systems, accountability, and team dynamics, along with a natural ability to connect people and help them move their ideas forward.

Not a rotating bench of coaches. Rossie and Tiffany lead this program themselves.

What this is not

Just as important as what it is.

  • It’s not a community of thousands. It’s fifteen founders, in groups of three.
  • It’s not a video library. Something gets built in your business every week.
  • It’s not open-ended. It’s twelve weeks, with a finished plan in your hands at the end.
  • It’s not a step toward something else you’ll be asked to buy. There is nothing else. No inner circle, no upsell, no advanced version.
  • It’s not done for you. You do the work on your own business, which is why it’s yours when it’s finished.

Questions people ask before applying

Straight answers.

Do you do the work for me?

No. We teach you how to evaluate each area of your business and we guide your decisions. You do the work, which is why the plan at the end is yours and you can use the same method again next year. If an area needs specialist hands, we can point you to people who do that work, but that is a referral, not part of the program.

What do I leave with?

A finalized strategic plan mapping how to reach the goal you set in week one, including an outline of your first 90 days. It is reviewed and critiqued with you before you finish, so it is polished and realistic.

What if the application tells me no?

That’s a real possibility, and it’s built in on purpose. A no is about the stage your business is at, never about you or your ability. This program only works for a business that’s already doing deals, and putting you in the wrong room would waste your money and your time, which we’re not willing to do. If you haven’t done your first deal yet, we’ll point you to the program we’re building for exactly that stage. And if you think your answers didn’t reflect your real situation, reply and Rossie and Tiffany will take a second look personally.

How much time does it take each week?

Two live meetings, 60 minutes in your trio and 90 in the Roundtable, plus the work on your own business. Most founders set aside four to six hours a week. If that isn’t realistic for you right now, the application will surface that.

Who will I be grouped with?

Two other business owners with complementary goals or complementary businesses, based on your scorecard. Groups stay together for the whole program. If a group isn’t working, we rematch at Week 6.

I run more than one business. Which one do we work on?

We decide that together in your diagnostic, before Week 1. It’s the first real decision of the program.

What does it cost?

One investment of $3,300 covers all twelve weeks. Pay in full or choose one of two payment plans at checkout. There’s nothing else to buy afterward.

Is this for a specific industry?

No. The nine areas apply to every business. The room is built for founders across industries: real estate, services, trades, and product businesses. What everyone shares is the stage, a business that’s already doing deals or serving paying clients. Your trio is matched so the other two founders are compatible with yours.

Do I need to be technical to do the AI part?

No. You need to be willing. Week 8 sets up two automations in your business, and we do it with you.

What happens after twelve weeks?

You run your plan. You’ll have the systems, your strategic plan, and your first 90 days locked in your final review. There’s no continuation to buy.

Still have a question the application would answer faster?

Apply now

Seats

Applications close when the fifteenth seat fills.

Applications closewhen the 15th seat fills
Private diagnosticsas soon as your seat is secured
Week 1 beginsonce diagnostics wrap

We stop at fifteen because of the format. Fifteen founders is five groups of three, and a group of three is what makes twenty minutes of attention on your own business possible every single week. A bigger room would mean a smaller share of it. That’s the only reason for the cap. There’s no countdown on this page.

The application

Apply in six minutes. You’ll get your answer on the spot.

Answer honestly. There are no trick questions, and there’s no benefit in guessing what we want to hear. The application will tell you one of three things: you’re in, Rossie and Tiffany want to talk with you first, or this isn’t the right program for you yet. All three answers are given straight.

The investment

One investment of $3,300 covers all twelve weeks. Pay in full or choose one of two payment plans at checkout. There is nothing else to buy.